This initiative outlines the end-to-end digital overhaul of Singapore-based Modern Hippi PTE Ltd, transitioning it into a multi-channel retail powerhouse. Key achievements included a strategic migration to Shopify, stabilising technical infrastructure, and resolving legacy WooCommerce errors. By integrating the marketplace ecosystems of TikTok Shop, Lazada, and Shopee and deploying a sophisticated SEO and data intelligence stack, the brand secured robust organic growth and a scalable technological foundation for future expansion.