During a high-priority mandate between 2021 and 2022, a strategic digital overhaul was executed for Medimix. Key achievements included resolving a fragmented Meta Business Suite and recovering a primary blocked ad account, which released significant dormant capital. By transitioning to authority-driven content focusing on the brand’s 18-herb Ayurvedic legacy, social following scaled from 11K to over 18K+. This disciplined digital leadership also powered the successful launch of the Medimix Hair Care range